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主题营销是一场时间长、规模大、参与图书多并且有明确主题的图书营销活动,紧密结合时代精神具有现实意义,所以在设计主题营销的时候要考虑诸多要素,在实施的时候要注意诸多细节,在实施过程中要紧密围绕以服务读者为宗旨,在评判主题营销成功与否时要以图书的销售为重要落脚点。主题营销可以成功推动图书的整体销售,而且对书企品牌是一个极大的提升和扩展。
Topic marketing is a long time, large scale, involved in many books and have a clear theme of the book marketing activities, closely integrated with the spirit of the times of practical significance, so in the design of theme marketing to consider many elements in the implementation should pay attention to many Details, in the implementation process should be closely around the service for the purpose of readers, in the evaluation of the theme of marketing success or not to book sales as an important end result. Thematic marketing can successfully promote the overall sales of books, but also greatly enhances and expands book brand.