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从默默无闻到享有盛名,王老吉的品牌发展之路给我们带来了很多启发。其品牌之争又给我们带来很多思考。本文就是从这两个部分来浅析王老吉的品牌之路给中国品牌发展带来的启示。
From obscurity to prestigious, Wong Lo Kat brand development has brought us a lot of inspiration. The brand dispute has brought us a lot of thinking. This article is from these two parts to analyze Wanglaoji brand to China brand development enlightenment.