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控烟已经成为一种必然趋势。但烟草业作为一种特殊行业,其存在价值并非可有可无,而是经过了历史的长期检验。针对目前禁烟主义者所倡导的控烟理念,烟草业应该对过去的已有定位进行清晰的评判,将自身所具有的特殊价值发扬光大。在充分认识吸烟成瘾与负外部性这两大负面价值的前提下,通过强化控烟的职业意识、减少吸烟的本源功能、增加卷烟的交际功能等思路,来促进烟草业健康发展。
Tobacco control has become an inevitable trend. However, as a special kind of industry, the tobacco industry is not an existential value but a long-term historical test. In response to the concept of tobacco control advocated by the current non-smoker, the tobacco industry should make a clear judgment on the existing position in the past and carry forward the special value it has. On the premise of fully understanding the two negative values of smoking addiction and negative externalities, we should promote the healthy development of tobacco industry by strengthening the awareness of occupational tobacco control, reducing the essential function of smoking and increasing the communicative function of cigarettes.