一 中国CI设计的现状 近两年来,中国在推动企业形象战略发展方面,呈现出前所未有的乐观态势。这在广度上表现为从业人员和专业机构增多,社会和企业更多地认识了解CI设计,普及宣传工作起到很大的“扫盲”作用;在深度上进入到设计专业化、管理程序化、作业规范化、项目系统化、实施全面化的基本状态。 I. The Status Quo of CI Design in China Over the past two years, China has shown an unprecedented optimism in promoting the development of its corporate image strategy. This is manifested in the breadth of the increase in practitioners and professional institutions, society and enterprises to understand more about CI design, popularization of publicity played a great “literacy” role in the depth into the professional design, management procedures, Standardization of work, systematic project, the implementation of a comprehensive basic state.