中小企业相对于大企业来说竞争对手更多,生存的压力更大。面临的主要困扰有三方面。首先我国中小企业融资受到抑制;其次营销观念落后;再次是人才资源缺乏。使我国中小企业在营销方面受到了很大的困扰。本文的目的是通过分析企业营销现状,揭露出营销问题的根本原因,找出切实可行的解决方法,以缓解并消除这种营销障碍。 Small and medium-sized enterprises have more competitors than big ones and are under greater pressure to survive. There are three major problems facing us. First, China’s SME financing is suppressed; followed by marketing concept behind; again, the lack of human resources. So that our SMEs in marketing has been a big problem. The purpose of this paper is to analyze the current situation of enterprise marketing, reveal the root causes of marketing problems and find practical solutions to mitigate and eliminate this marketing barrier.