蜜月旅游是旅游市场重要的组成部分,但随着人们旅游消费观念的改变,彰显差异化的需求日趋明显,新人对蜜月旅游产品的个性化需求也越发突出。在科技、网络和信息技术迅速发展的今天,定制旅游表现出了强力的发展潜力,定制服务与蜜月旅游的结合既能迎合需求又能为旅游企业提供市场契机。本文针对在定制旅游兴起的大背景下,蜜月旅游进一步开发市场的可行性、发展过程中存在的问题以及如何创新发展进行了分析与探讨。蜜月定制旅游市场虽是一个“朝阳”产业,但是成本过高、体验一般、服务质量难以保证等问题亟待解决。 Honeymoon tourism is an important part of the tourism market. However, with the change in people’s concept of tourism consumption, the demand for highlighting differentiation has become increasingly evident. The personalized demand for honeymoon tourism products has also become more prominent among newcomers. With the rapid development of science and technology, network and information technology, customized tourism shows great potential for development. The combination of customized service and honeymoon tourism not only caters to the demand but also provides opportunities for tourism enterprises in the market. This article aims at the feasibility of further developing the market by honeymoon tourism, the existing problems in the development process and how to innovate and develop under the background of the rise of customized tourism. Although the honeymoon customized travel market is a “Chaoyang ” industry, but the cost is too high, the experience in general, the quality of service is difficult to guarantee and other issues to be solved.