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新的营销和传播环境下创作有效广告之思维,表现在当今广告创作者具体的实践活动中,是他们进行广告创作的脑力运行轨迹和应有观念。该思维来源于当前营销和传播环境制约下对有效广告的理解,凝结成三项具体内容:创作有效广告的切入点是锁定目标对象;创作有效广告的着力点是挖掘适合目标对象期予之信息;创作有效广告的终结点是生动传达。
The creative thinking of creating effective advertisements under the new marketing and communication environment is manifested in the actual practice of advertising creators in today’s practice. The thinking comes from the current marketing and communication environment constraints on the effective understanding of advertising, condensed into three specific elements: the creation of effective advertising entry point is to lock the target audience; creative effective advertising focus is to tap the information suitable for the target period The culmination of effective advertising is vividly conveyed.