我国正处于发展转型期,改时期各个利益群体之间产生的矛盾以及冲突都非常突出,想要缓解这一现状,就应该明确公共政策营销方面的困境,为政策产品实际供给以及需求间的有效衔接提供思路和技术,从而实现政策目标。本文主要对转型期发展背景下我国公共政策营销所处困境进行分析探讨,提出相应的思考和建议,仅供参考。 Our country is in the period of development and transformation. During the reform period, the contradictions and conflicts between various interest groups are very prominent. If we want to alleviate this situation, we should clarify the plight of public policy marketing so that the actual supply of policy products and the effective demand Linkages provide ideas and techniques to achieve policy goals. This article mainly analyzes and discusses the dilemma of public policy marketing in our country under the background of the development of transition period, puts forward the corresponding thinking and suggestion, just for reference.