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随着社会经济的进步以及信息技术的发展,传统的媒体不断受到新媒体的冲击和挑战,在这种情况下,传统的媒体就要与网络传播进行一定程度的整合,从而实现一体化的发展。计算机网络的发展使电视媒体的发展赢来了发展机遇,但是同时又为电视媒体的发展带来了极大地挑战。在新的发展形势下,电视媒体如何依赖互联网技术,进行媒体网站的经营,已经成为电视媒体经营发展中亟待解决的问题。
With the progress of society and economy and the development of information technology, the traditional media are constantly challenged and challenged by the new media. In this case, the traditional media should be integrated with the network to a certain extent so as to realize the integrated development . The development of computer network has brought development opportunities for the development of television media, but at the same time it has brought great challenges to the development of television media. Under the new development situation, how TV media rely on Internet technology and run media websites has become an urgent problem to be solved in the operation and development of TV media.