随着经济的发展与生活方式的改变,单一的家具卖场模式已逐渐被打破,为适应新的消费需求,家具卖场的情景氛围必然成为吸引顾客的焦点。文章主要探讨情景设计与家具卖场空间环境的关系,利用家具卖场情景设计与产品风格一致性、主题性、情感性三大原则,分析并结合卖场空间、色彩、灯光及陈设品等元素来营造卖场情景氛围,运用强化主题、引入故事与借物传情设计方法,得到“情景交融”的情景体验,使顾客与卖场空间形成情感共识,促进顾客购物。 With the economic development and changes in lifestyle, a single model of furniture stores has been gradually broken, in order to meet the new consumer demand, furniture store atmosphere of the scene will inevitably become the focus to attract customers. The article mainly discusses the relationship between the scenario design and the space environment of the furniture store. The article makes use of the three principles of furniture store scene design and product style consistency, theme and emotion to analyze and combine the elements of store space, color, lighting and furnishings to create the store Scenario atmosphere, the use of enhanced theme, the introduction of the story and the design method of borrowing materials, get “scene blending ” scene experience, so that customers and store space to form emotional consensus, to promote customer shopping.