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近年来,伴随着高等教育的跨越式发展,我国高等职业教育取得了巨大的成就,以广告设计专业为龙头的艺术设计教育更是如雨后春笋般地取得了长足的进步。但是,也有一些问题困扰并将长期影响着艺术设计教育的发展,其中,主要瓶颈问题有三个:办学条件、育人模式、就业水平。这三个问题是紧密联系、相互影响、互为因果的关系。针对上述问题,本文以高校广告艺术设计专业为例,结合自身的探索与实践,探索高校艺术设计人才培养、教学实践中通识教育的作用。
In recent years, with the leapfrog development of higher education, the higher vocational education in our country has made great achievements. The art design education with the advertising design major as the leader has made great strides. However, there are also some problems that will disturb and long-term the development of art design education. Among them, there are three main bottleneck problems: school conditions, education mode and employment level. These three issues are closely linked, mutually influential and mutually causal relationship. In view of the above problems, this article takes college advertisement art design specialty as an example, and explores the function of general education in art design talents training and teaching practice in universities with its own exploration and practice.