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在很多人眼里,内衣是暴利行业。知名大V任志强就曾拿房价与内衣做过比较:“内衣那么大一点,要好几百块钱,如果按平米算,比房子贵多了”。隔行如隔山,对于爱慕内衣的老板张荣明来说,打造一个原创品牌,并让其在市场中崭露头角,绝不是一件简单的事。从1993年到2014年,21年的发展历程,从单一的女性内衣产品到一站式的家庭内衣生活馆,从内衣时尚到内衣文化,爱慕被赋予新的形象,品牌不断绽放,张荣明自身也完成了从科研人员到时尚缔造者的转变。
In the eyes of many people, underwear is profiteering industry. Well-known large V Ren Zhiqiang had to take the price compared with the underwear: “Underwear so big, to be good for hundreds of dollars, if you press the square meters, more expensive than the house ”. Interlacing, such as every mountain, for the owner of love Zhang Rongming underwear, creating an original brand, and let its budding in the market, is by no means a simple matter. From 1993 to 2014, 21 years of development, from a single lingerie products to a one-stop family lingerie living museum, from underwear fashion to underwear culture, love is given a new image, the brand continues to bloom, Zhang Rongming itself Completed the transition from a researcher to a fashion maker.