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一度是网络广告代名词的标准横幅广告(banner)和按钮广告(button),在瞬息万变的网络时代,已成为“明日黄花”。为了拯救横幅广告、按钮广告一蹶不振的点击率,网络广告商拿出了“绝招”,用无法抗拒的侵犯广告占领了用户的电脑屏幕。侵犯广告的确在短期内给广告主带来了他们想要
The standard banner and button advertising, once synonymous with online advertising, has become “The Flower of Tomorrow” in a rapidly changing Internet age. In an effort to save banner ads and sluggish clickthrough rates on their button ads, online advertisers have come up with “trick tricks” that capture the user’s computer screen with irresistible intruder advertisements. Infringing advertisements did in the short term give advertisers what they wanted