我们不能将《哈利·波特》的“成功”单纯地归功于商业化运作,从文学接受的角度分析,《哈利·波特》的叙事技巧兼顾了不同受众的阅读习惯;它建构的“第二世界”引导受众暂时超脱了现实世界的羁绊;同时,这个“第二世界”又成功地完成了对“第一世界”的情感关照,达成了作品与受众的心理契合。而意见领袖的“第二文本”阐释,更激发了受众的阅读兴趣、拓宽了受众的文学接受空间。 We can not simply attribute “success” of “Harry Potter” to commercialization. From the perspective of literary acceptance, the narrative skills of Harry Potter take into account the reading habits of different audiences. Constructed “second world ” to guide the audience temporarily detached from the fetters of the real world; the same time, the “second world ” has successfully completed the “First World ” emotional care, reached a work and Audience’s psychological fit. The opinion leaders ’“second text ” interpretation, but also stimulate the audience’s interest in reading, broaden the audience’s literature to accept space.