家电企业多元化经营,大搞品牌延伸方兴未艾。这其中做得早、做得大又做得好的,当属海尔。在国内至今无谁能与之比肩。海尔从冰箱起家,做响了品牌,做出了文化。接着,海尔品牌在家电业接二连三地进行延伸,几乎囊括了包括空调、洗衣机、彩电、电热水器、燃气灶、微波炉和电脑在内的近十种主要家电。近来,又在厨房设备、卫生间设备上做起了文章。 Diversified operation of home appliance companies and vigorous promotion of brand extension are in the ascendant. Among them, Haier has been doing early, doing great and doing well. No one in the country has been able to compare with him. Haier started from the refrigerator, made a brand and made a culture. Then, the Haier brand was extended in the home appliance industry one after another, and almost included nearly ten major home appliances including air conditioners, washing machines, color TVs, electric water heaters, gas stoves, microwave ovens, and computers. Recently, articles have been made on kitchen equipment and bathroom equipment.