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随着时代的迅猛发展,我国的会展旅游业也随之发展了起来,在快速发展和快速消费的大环境下,我国的会展旅游还没有形成一个成熟的管理模式,存在着会展旅游市场发展不规范、办展重复、政府职能不明确等很多问题。所以,本文就我国会展旅游的特性,结合国外会展旅游管理模式的经验,提出更好更适合我国会展旅游的管理模式,从而促进我国会展旅游业的良好发展。
With the rapid development of the times, China’s convention and exhibition tourism industry has also developed. Under the environment of rapid development and rapid consumption, the convention and exhibition tourism in our country has not formed a mature management mode yet, and the development of the convention and exhibition tourism market does not exist Norms, repeated exhibitions, government functions are not clear and many other issues. Therefore, based on the characteristics of MICE tourism in our country and the experience of MICE tourism management in foreign countries, this paper proposes a management model that is better and suitable for MICE tourism in our country, so as to promote the good development of MICE in China.