日益激烈的市场竞争使得企业必须要不断地提高市场占有率,加强产品销售收入,同时对于成本开支的有效控制也是重中之重。企业成本费用开支中,营销成本所占的支出比例不断提升,这也成为了不少企业感到棘手的问题。因此,本文主要针对营销成本控制提出有效建议,以期为企业的可持续发展提供良好帮助。 Increasingly fierce market competition makes companies must continue to increase market share and increase product sales revenue, while the cost of effective control is also the top priority. In the enterprise cost expenses, the proportion of the marketing cost of the rising expenditure, which has also become a lot of businesses feel thorny issue. Therefore, this article mainly puts forward effective suggestions for marketing cost control in order to provide good help for the sustainable development of enterprises.