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《市场观察》广告主杂志社主编杜国清:此次体育营销高峰论坛有两个重要背景。第一就是广告主日益重视体育营销。回忆2006年的央视招标,广告主的新动向就是成为奥运合作伙伴和赞助商。目前全球体育产业的年产值是4千多亿美元,而且以年增长20%的速度上升。据有关数据表明,全球企
Du Guochen, chief editor of Market Watch advertisers magazine: There are two important backgrounds in the Sports Marketing Forum. The first is that advertisers pay more attention to sports marketing. Recalling the 2006 CCTV bidding, the new trend of advertisers is to become an Olympic partner and sponsor. At present, the global sports industry has an annual output value of more than 400 billion U.S. dollars and has risen by 20% annually. According to the data show that the global business