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如今,中国影像艺术独立的市场体系已经初现端倪,而网络时代的到来,在丰富、发展影像文化和产品的同时,也将改变人们的习惯方式和价值观念,网络在为用户提供全方位、多元化的服务的同时,正在对影像的传统文化语境和商业营销模式进行一次新的构建。本文在对国内的影像市场的发展现状的研究基础上,从影像文化、商业价值两方面出发,就网络对中国影像市场的影响进行研究和分析。
Nowadays, the independent market system of video art in China has begun to emerge. However, with the advent of the Internet age, while enriching and developing video culture and products, it will also change people’s habits and values. The network provides users with comprehensive, A wide range of services at the same time, is the image of the traditional cultural context and commercial marketing model for a new build. Based on the research on the current development situation of the domestic video market, this paper studies and analyzes the influence of the network on the Chinese video market from the aspects of image culture and commercial value.