中国电视在走向市场化的道路上,收视率是一个有着特殊意义的标志。它不仅成“为观众意愿”“的温度计”,更成为媒体内部运作管理的主要指标以及媒体与广告商之间进行交易的“货币”,从而备受推崇和追逐。不错,电视应该重视收视率。但正如中国人民大学教授郑保卫所说,收视率是把 China’s TV market in the march toward the way, the ratings is a sign of special significance. It is not only a “thermometer” for “the will of the audience,” but also becomes a major indicator of the internal operation and management of the media as well as the “currency” of transactions between the media and advertisers, which are highly respected and chased. Yes, television should pay attention to ratings. However, as Zheng Weicheng, a professor at Renmin University of China, puts it, the ratings are