品牌作为现代企业参与市场竞争的犀利武器,在当今商战中发挥着其它竞争手段无法替代的特殊作用,因而备受企业和商家的推崇,运用极为广泛。在中国,品牌与营销越来越多引起企业家、经营者、消费者的重视,品牌已经成为商品的载体,而营销是商品买卖的渠道,两者的集合无疑成为促使商品销售的润滑剂,成为商品盈利的强大的支柱。 As a sharp weapon for modern enterprises to participate in market competition, the brand plays a special role that can not be replaced by other competitive means in the current commercial war. Therefore, it is highly praised by enterprises and businessmen and is widely used. In China, more and more brands and marketing attract the attention of entrepreneurs, managers and consumers. The brand has become the carrier of goods, and marketing is the channel for the sale and purchase of goods. The collection of the two will undoubtedly become the lubricant to promote the sales of goods, Become a powerful pillars of profitability of goods.