儿童消费市场的广阔前景和巨大潜力引起了社会各界的共同关注,学者们纷纷从不同的角度对消费者社会化进行研究。本文从儿童心理学的视角来回顾儿童消费者社会化的理论基础,解释儿童消费者社会化所经历的感知、分析和反思三个发展阶段的心理及行为特点,从而描绘出从儿童到成熟消费者的成长历程。 The broad prospects and great potential of the children’s consumer market have drawn the common attention of all sectors of society. Scholars have studied the consumer’s socialization from different perspectives. This article reviews the theoretical basis of children’s socialization from the perspective of children’s psychology, and explains the psychological, behavioral and behavioral characteristics of children’s socialization under the three stages of development, so as to describe the children’s consumption from mature to mature The growth process.