面对非物质文化遗产的生存困境和发展机遇,出版业理应也能够有更大的作为。随着原生态民歌在主流媒体上闪亮登场,随着最年轻的节日——文化遗产日的诞生,随着国家首批非物质文化遗产名录的公布和非物质文化遗产保护成果的展出,人们第一次近距离、全方位感受非物质文化遗产的魅 In the face of the survival plight and development opportunities of intangible cultural heritage, the publishing industry should also be able to make greater efforts. With the birth of the original folk songs in the mainstream media, with the birth of the youngest festival - Cultural Heritage Day, with the announcement of the first batch of national intangible cultural heritage lists and the exhibition of the achievements of intangible cultural heritage protection, For the first time, people feel the charm of the intangible cultural heritage in a close range