“品牌”就是效益,在近几年已成为国人的共识。面对汹涌的市场经济大潮,众多企业为创品牌绞尽脑汁,为保品牌奋力拼搏。但作为国民经济支柱产业之一的房地产业对此却反响不大,其表现就是房地产企业创品牌意识淡薄,措施滞后,市场缺乏品牌。1998年下半年始,房地产市场发生了根本性的变化。一方面随着房改 “Brand” is a benefit that has become a consensus of the people in recent years. The face of turbulent market economy tide, many businesses brave to create a brand, to protect the brand struggling hard. However, as one of the pillar industries of the national economy, the real estate industry does not respond much to this. Its performance is that real estate enterprises have a weak brand awareness, lagging measures and lack of brands in the market. The second half of 1998, the real estate market has undergone fundamental changes. On the one hand with housing reform