随着真正的多媒体时代的到来,更多时讯越来越快地在我们的世界中传播,突发的公共危机事件作为重大的社会新闻也逐渐得到越来越多人的关注,而政府对突发性公共危机的处理也直接影响人们对政府公信力的评价。处理得好,得到更多人的拥护,当然,处理不好则可能导致自己危机缠身。本文以近期发生的7·23动车事故为例,看我国政府在危机事件中的传播策略。 With the advent of the real multimedia era, more and more news spread more and more rapidly in our world. As a result of sudden public crisis, more and more people are increasingly paying attention as major social news. The handling of a sudden public crisis also directly affects people’s evaluation of the government’s credibility. Well handled, get the support of more people, of course, not handled properly may lead to their own crisis. This article takes the recent 7.23 incident as an example to see the transmission strategy of our government during the crisis.