不久前,笔者曾读到突破传播总经理叶保伦先生对金六福酒在春节期间投放广告一些建议的文章。近日有机会采访到叶总,再次和他分享了该品牌的媒体投放策略,尽管看上去有些时过境迁,但价值是不言而喻的。春节是中国一个传统的节日,千百年来一样,中国的老百姓不管如何忙碌,不管距离遥远,也会借此机会,回家与家人一聚,这个不变的情感给了广告商一张可以大打亲情 Not long ago, I read the article that Mr. Ye Baolun, general manager of Communication Breakthrough, put forward some suggestions on advertising JLF liquor during the Spring Festival. Recently have the opportunity to interview with General Ye, once again share with him the brand’s media delivery strategy, although it may seem a bit of time, but the value is self-evident. Spring Festival is a traditional festival in China. For thousands of years, ordinary people in China, no matter how busy or not, will take this opportunity to come home with their families. This constant emotion gives advertisers a Hit the family