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在经济全球化背景下,全球跨国并购迅猛发展,我国企业也加快了海外并购的步伐。我国企业在实施海外并购中屡屡碰壁,原因是在海外并购定价中存在价值评估不够准确、溢价水平不甚合理、定价谈判策略缺失等。提出了根据战略需求、确定价值评估方法,利用协同效应、合理确定溢价水平,建立专业团队、提升定价谈判谋略的对策建议。
Under the background of economic globalization, the global cross-border mergers and acquisitions are developing rapidly and Chinese enterprises have accelerated the pace of overseas mergers and acquisitions. Chinese enterprises have repeatedly run into difficulties in the implementation of overseas mergers and acquisitions because of the inaccurate valuation of overseas mergers and acquisitions, the unreasonable premium level and the lack of pricing negotiation strategies. According to the strategic needs, this paper puts forward countermeasures and suggestions on how to establish the value evaluation method, make use of the synergistic effect, reasonably determine the premium level, establish a professional team and enhance the pricing negotiation strategy.