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高职院校市场营销专业主要是以培养符合社会需求的高等技术人才为目标,以增强高职院校大学生动手能力和创新能力为途径的教学模式。现阶段,我国高职院校市场营销专业的人才培养方式存在诸多问题,难以充分调动学生学习的积极性,不利于学生素质的全面提升。正因如此,我们必须对其予以高度的重视,切实提高高职高专院校市场营销专业的教学质量,进一步提高大学生的就业竞争力,实现我国职业教育的可持续发展。
The marketing specialty of higher vocational colleges is mainly based on the training of higher technical talents in line with the needs of society as the goal, in order to enhance the practical ability and innovative ability of college students as a teaching mode. At this stage, there are many problems in the way of cultivating talents in marketing of higher vocational colleges in our country. It is difficult to fully mobilize the enthusiasm of students and not to promote the overall quality of students. For this reason, we must attach great importance to it, improve the teaching quality of marketing major in higher vocational colleges, further enhance the employment competitiveness of college students and realize the sustainable development of our vocational education.