走进品牌经营时代21世纪是竞争激烈的世纪,面对日益激烈的市场竞争环境,目前迫切需要的是在广度和深度上可与组织再造和全面质量管理相匹配的管理工具,以经营品牌与顾客之间的关系,从而积累品牌资产,以品牌为经营核心,由品牌引领产品设计、广告企划、通路促销等系列活动,由以产品为中心转变为以品牌为核心的整合性组织。 Into the brand management era The 21st century is a highly competitive century, in the face of increasingly fierce market competition environment, what is urgently needed is a breadth and depth of organizational reengineering and total quality management can match the management tools to manage the brand and Customer relationship, and thus accumulate brand equity, brand as the core business, led by the brand product design, advertising planning, access promotions and other activities, from product-centric to brand-centered integrated organization.