家电行业的竞争从来都是激烈而残酷的,屡屡掀起的价格战也让各大商家利润大打折扣。家电行业从来都是各路商家群雄竞逐的大战场,而被誉为“家电行业最后一块利润高地”的厨电市场,如今更是一个硝烟弥漫、战火不断的江湖。浙系品牌和粤系品牌是这一江湖的两大实力派,浙系定位高端,以“老板”和“方太”为主要代表;粤系定位中高端,包括华帝、美的、万和、万家乐等品牌。如同少林武当角逐武林盟主一样,浙系和粤系两者棋逢对手,对决不断上演,双方近年来不仅在产品和品牌方面竞争不断,在渠道和市场方面也一直明争暗斗。 Appliance industry competition has always been intense and cruel, and repeatedly set off the price war also greatly reduced the profits of major businesses. Appliance industry has always been the battle of various businesses battlefield, and known as “home appliance industry, the last piece of profit Heights ” kitchen electricity market, is now even more a smoke filled, fighting constant rivers and lakes. Zhejiang brand and Guangdong brand are the two major powerhouses of this arena. Zhejiang is the high-end locating, with “boss” and “square too” as the main representative. Guangdong is located in the high-end, including Vantage, Midea and Mwan And, MACRO and other brands. As Shaolin Wudang martial arts champion, Zhejiang and Guangdong both chess opponents, duel continued to be staged, both in recent years not only in product and brand competition continuously in the channels and markets have also been struggling.