论文部分内容阅读
新媒体的发展改变了传统的媒介生态环境,也为新闻信息的传播带来了更为多元化的渠道。在体育赛事传播过程中,新媒体可以凭借自身优势发挥出不容忽视的推动作用。本文以提升新媒体中体育赛事传播成效为出发点,以微博为例,探讨了微博平台中体育赛事传播的问题和优化策略。
The development of new media has changed the traditional media ecological environment, but also brought more diversified channels for the dissemination of news and information. In the process of sports event broadcasting, the new media can exert the promotion function which can not be neglected by its own advantages. In this paper, starting from the point of view of improving the effectiveness of sports events in new media, this paper explores the issues and strategies for the sports events in Weibo using the example of Weibo.