现在虚假广告层出不穷,花样日益翻新。而我国现行法律和司法解释并没有对虚假广告的概念做出明确的规定,造成了现实的认定以及执法的困难。最新出台的《食品广告法》将代言人从无法可治的情况改变,为他们戴上了“连带责任”的紧箍咒。 Fake advertisements are now emerging in an endless stream, and the designs are constantly being renovated. However, the current laws and judicial interpretations in our country do not make clear the concept of false advertisements, which leads to the reality of the recognition and the difficulty of law enforcement. The newly introduced “Food Advertising Law” will be able to endorse the spokesman from the situation can not be changed, for them to wear the “joint and several liability” as the spell.