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长期以来,上海建工集团在上海建筑界处于龙头的位置,企业形象也塑造得很好,品牌效应也十分强大。在当前金融危机来袭,集团面临“后世博”的形势下,企业如何处理与媒体的关系相当重要。本文从建工与媒体关系现状入手,谈了加强建工与媒体关系的意义,以及如何采取方式开启建工与媒体的双赢。
For a long time, Shanghai Construction Engineering Group in Shanghai construction industry is in a leading position, corporate image is also well shaped, the brand effect is also very strong. In the current financial crisis struck, the group faces “post-World Expo ” situation, how to deal with the relationship between the media companies is very important. This article starts with the status quo of the relationship between construction and media and talks about the significance of strengthening the relationship between construction and the media and how to take a constructive approach to open a win-win situation between construction and the media.