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由于种种原因,中国保险行业职业道德意识不强烈,导致了行业出现了一定程度的诚信危机。《国务院关于加快发展现代保险服务业的若干意见》的颁布给中国保险行业带来了更多发展机遇,对保险从业人员的职业道德提出了更高要求,如何培养好保险专业学生的职业道德更是任重道远。本文认为,要加强保险职业道德优良品质,使学校与公司对接,进行职业道德教育校企合作;让学生树立消除企业与消费者之间零和博弈,构建双赢局面的理念;将保险职业道德上升到保险伦理,作为企业文化载体,融入到整个企业发展之中。
Due to various reasons, the sense of professional ethics in China’s insurance industry is not strong, leading to a certain degree of honesty crisis in the industry. The promulgation of the “State Council’s Opinions on Speeding up the Development of Modern Insurance Industry” has brought more opportunities for development in China’s insurance industry, raised higher demands on the professional ethics of insurance practitioners and raised the professional ethics of insurance students Is a long way to go. This paper argues that it is necessary to strengthen the excellent quality of insurance professional morals, to connect schools with companies, and to carry out professional ethics education on school-enterprise cooperation; to enable students to establish a zero-sum game between enterprises and consumers and build a win-win situation; to raise the ethics of insurance profession To the insurance ethics, as a carrier of corporate culture, into the development of the entire enterprise.