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从1820年,约翰·获加创建这个品牌,威士忌的世界里便多了一种品牌哲学,那是属于尊尼获加的独特声音。永远向前、Keep Walking的尊尼获加认为,酒不仅是应酬的工具,更是“一种生活态度和不断向前的理念”。正式这种理念奠定了尊尼获加在威士忌世界里的新坐标。从语路系列开始,尊尼获加一直提倡尝试一种大胆前卫的市场策略。既能代表“Keep Walking”的品牌精神,也能引发中国消费者共鸣。现在,我们需要比之前的语路系列12个人更传奇、
From 1820, John · Canada to create the brand, there is more of a whiskey brand philosophy, it is a unique voice of Johnnie Walker. Forever forward, Keep Walking’s Johnnie Walker that wine is not only a tool for social entertainment, but also “a way of life and the concept of continuous progress.” Formally, this philosophy laid the new coordinates of Johnnie Walker in the whiskey world. Starting from the language series, Johnnie Walker has been advocating a bold avant-garde marketing strategy. It can not only represent the brand spirit of “Keep Walking”, but also resonate with Chinese consumers. Now, we need to be more legendary than the 12-language series before,