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进入21世纪,世界两大制药公司阿斯特拉和捷利康宣布合并,成立阿斯利康公司,使合并后的公司成为世界上第三大制药公司。这两大药业巨子之间的合并步伐异常迅速,仅仅用了80个工作日新公司便告诞生。与平日按部就班的传播工作相比,将企业合并期间的内部沟通比作“坏天气下”的内部公关可能并不为过。项目调查据统计,75%的企业在合并后的前8个月中生产全面下滑。出现这种问题的症结在哪呢?通过对阿
In the 21st century, the world’s two major pharmaceutical companies, Astra and Zeneca, announced the merger and established AstraZeneca, making the merged company the third largest pharmaceutical company in the world. The pace of mergers between these two giant drug giants was unusually rapid, and only 80 new working days were used to create new companies. Comparing the communication during the merger period to the internal communication of “bad weather” may not be an exaggeration compared with the communication work on weekdays. Project Survey According to statistics, 75% of the enterprises in the first 8 months after the merger, the overall decline in production. Where is the crux of this problem?