论文部分内容阅读
在视觉文化中出现的具有典型品牌性的数字角色形象不仅是一种社会表象,更是一种新的生活态度。本文从数字角色形象本身的构成原理和特性着手,探讨了数字角色形象在推广过程中的品牌性。
The digital image of a typical brand appearing in visual culture is not only a social phenomenon but also a new attitude to life. This article starts with the constitution principle and characteristics of digital character image itself and explores the brand character of digital character image in the promotion process.