本文从品牌的概念入手,提出剧院建设的关键是树立剧院的品牌剧目并且从剧院的剧目选择,演职人员自身业务能力的培养以及剧目的营销策略方面来阐述树立品牌剧目的问题。 Starting from the concept of brand, this paper puts forward that the key to the construction of the theater is to set up brand repertoire of the theater and elaborate the issue of brand repertoire from the choice of theatrical theater, the cultivation of the professional ability of the cast member and the marketing strategy of the play.