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面对不断变化的市场,面对不断严重的产品同质化,本文认为企业需要加强自身的品牌建设,做好品牌识别,只有这样才能使自己的产品在众多同质化的产品中被消费者辨别出来。而设计特征元素作为品牌识别最重要的介质和手段,为了在新产品开发中,保持品牌设计风格,达到品牌识别的目的,需要对设计特征元素进行研究。为此,本文又提出了用DFA法进行设计特征元素的分析和提取。
Faced with the ever-changing market and in the face of constantly serious homogenization of products, this paper believes that companies need to strengthen their own brand building and do a good job of brand recognition. Only in this way can their products be accepted by consumers in numerous homogenized products. Identify it. The design feature element is the most important media and means for brand identification. In order to maintain the brand design style and achieve brand recognition in the development of new products, it is necessary to study the design feature elements. For this reason, this paper proposes the analysis and extraction of design feature elements using DFA method.