广告产业竞争力,即一国的广告产业比他国的广告产业更有效的向市场提供产业和服务的综合能力。其内涵是包括整合营销传播代理业务在内的大广告产业形态。其研究范畴包括宏观的国家经济发展和国家产业结构,中观的产业关联,微观的产业主体本身。 Advertising industry competitiveness, that is, a country’s advertising industry than other countries, the advertising industry more effectively provide the market with the comprehensive capabilities of industry and services. Its connotation is including the integrated marketing and distribution agency business, including the big advertising industry. Its research scope includes the macro-economic development of the country and the national industrial structure, the industrial relations of medium-sized concept and the micro-industrial main body itself.