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在今年9月第5届北京国际图书博览会上,德国踏胜出版社(Taschen Veriag)在国外美术类出版社中引人注目。 踏胜出版社是一家年轻的美术出版社,但它的成功是有目共睹的,它印制精美的画册在世界各地的博物馆,书店甚至火车站的书摊上都能够见到,但其售价还不及其它出版社同类画册的三分之一。自1985年以来,踏胜已出版艺术,建筑,摄影和设计等领域各种新书200多种。行家估计,踏胜每年售书逾百万册,年收入可达1亿2千万马克。 踏胜出版社的成功秘诀在于其图书价格之低廉、
At the 5th Beijing International Book Fair held in September this year, Taschen Veriag was noted in foreign art publishing houses. Taisheng Press is a young art publishing house, but its success is obvious to all. Its beautifully-printed pictures can be seen in museums, bookstores and even bookstalls at train stations all over the world, but its selling price Less than one-third of other publishers of similar pictures. Since 1985, Tusheng has published more than 200 new books in the fields of art, architecture, photography and design. Experts estimate that Tacheng books more than one million books each year, with an annual income of up to 120 million marks. Tusheng publishing house secret of success lies in the low price of its books,