论文部分内容阅读
社区以打造品牌文化作为发展自身文化的一种方式,在一定程度上丰富了社区居民生活、提高了社区治理能力、保障了居民文化权益,但也存在违背公共文化服务精神、消解普通居民的参与积极性,削弱社区居民归属感等可能限度。因此在发展社区品牌文化的同时需要综合考虑大众文化需求、厘定政府与社区的角色职能,给社区以适当自主性,更好地发挥品牌文化效应,促进社区文化的发展。
Community to create a brand culture as a way to develop their own culture to a certain extent, enrich the life of community residents and improve the ability of community governance, to protect the cultural rights and interests of residents, but there are also contrary to the spirit of public cultural services, digestion of ordinary residents participation Enthusiasm, and weakened community residents’ sense of belonging. Therefore, while developing the community brand culture, it is necessary to consider mass cultural needs, determine the role of the government and the community, give the community proper autonomy, give better play to the brand culture effect, and promote the development of community culture.