1宜昌市B2C电子商务物流发展的现状1.1网购交易规模逐年增大目前,我国中部城市的电子商务发展已经迎来爆发性增长的时代,尤其是在中部地区的发展中的城市,其网络购物的成交量正在成倍数的增加。《2011年度中国电子商务市场数据监测报告》中指出,网络的零售交易额已经在8000亿元以上,预计在2015年的规模将扩大至20000亿元。其中阿里巴巴集团下的B2C淘宝网, 1 B2C e-commerce logistics development status of Yichang 1.1 The scale of online shopping transactions increased year by year At present, the development of e-commerce in central cities in our country has usher in an era of explosive growth, especially in developing cities in the central region, the online shopping Volume is increasing exponentially. According to the “2011 China E-commerce Market Data Monitoring Report”, the retail transaction volume of the network has already exceeded 800 billion yuan and the scale is expected to be expanded to 2 trillion yuan in 2015. Including Alibaba Group B2C Taobao,