作为旅游经济的亮点,文化旅游是旅游、学术界研究多年的课题。无论是文化、旅游的主管部门,还是旅行社和游客,都已达成共识:文化品位越高,旅游质量也就越高。但如何进一步拓展旅游经济的范围,挖掘文化资源的潜力,扩大合作的规模,以市场为导向开发文化旅游产品,使文化和旅游的紧密结合更具可操作性,却是一个有待深入探讨的问题。 As a highlight of tourism economy, cultural tourism is a subject that many years of research in tourism and academia. Both culture and tourism administrations, as well as travel agencies and tourists, have reached a consensus that the higher the cultural taste, the higher the quality of tourism. However, how to further expand the scope of tourism economy, tap the potential of cultural resources, expand the scale of cooperation, and develop market-oriented cultural tourism products to make the close combination of culture and tourism more feasible is an issue to be further explored .