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2011年2月8日,美国国家高速公路交通安全管理局(NHTSA)公布了耗时10个月、耗资150万美元对丰田车电子系统的调查结果。结果显示:“丰田电子系统不存在任何会造成车辆自动加速的隐患及问题。”这可以看作是自2010年开始“召回事件”所引起的丰田品牌危机里程碑式的拐点。2011 Brandz调查的结果显示,丰田的品牌价值跃升11%、达到242亿美元的水准,击败BMW的224.3亿美元,逆转拿下2011年度最具价值的汽车品牌头衔。在此期间,丰田虽然一度受到品牌危机的重创,但在危机来临时,它没有选择退缩,而是给其他企业树立了不断改善的典范。
February 8, 2011, the National Highway Traffic Safety Administration (NHTSA) announced a 10-month, cost $ 1.5 million Toyota Electronic System survey results. The results showed that: “Toyota Electronics does not have any hidden dangers and problems that will cause the vehicle to accelerate automatically.” This can be seen as a milestone in the Toyota brand crisis caused by the “Recall Event” since 2010. 2011 Brandz survey results show that Toyota’s brand value jumped 11% to 242 billion US dollars, beat the BMW’s 22.43 billion US dollars, reversing the title of the 2011 most valuable car brand. In the meantime, although Toyota was hit hard by the brand crisis for a time, it did not choose to retreat in the crisis, but instead set a good example for other companies to continuously improve.