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在当前中国奢侈品消费市场不断发展的大环境下,笔者对针对繁多的奢侈品产品选择了家具生活类产品进行了相应的考察归纳。近几年,中国在逐渐顺应全球化潮流,接受和认同外来的事物和观念,在这个过程中,消费者的消费习惯、心理、侧重点出现一系列变化,对个性化定制个人产品这一服务的需求度越来越高,而不同性别、身份、年龄层的人亦有区别,对于不同类型的奢侈品产品的需求和着眼点都不一样。通过对奢侈品家具设计要素的研究和分析,从市场定位、销售模式、设计风格等几个方面探讨奢侈品家具品牌的发展前景和创新方向。世界已经进入信息爆炸的互联网时代,而中国的改革开放政策亦为中国带来不少的契机。通过研究世界上历史较久的著名品牌以及其产品设计要素、设计观念创新等各个方面,浅论奢侈品家具品牌理念的创新。
In the current Chinese luxury goods market, the continuous development of the environment, the author of the luxury goods for a wide range of selected furniture products for the life of the corresponding study induction. In recent years, China has been gradually adapting to the tide of globalization and accepting and agreeing with external things and concepts. In this process, consumers have a series of changes in consumer habits, psychology and emphasis, and have made personal service on personalized customized personal products The demand is higher and higher, but different gender, identity, age group also have differences, for different types of luxury goods needs and focus are not the same. Through the research and analysis of the design elements of luxury furniture, this paper discusses the development prospects and innovation directions of luxury furniture brands from the aspects of market orientation, sales model and design style. The world has entered the era of information explosion Internet, and China’s reform and opening up policy has also brought many opportunities for China. Through the study of the world’s long history of well-known brands and their product design elements, the concept of design innovation and other aspects, on the concept of luxury furniture brand innovation.