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近年来,随着我国城市大规模建设的不断推进,我国房地产业得到了蓬勃发展。我国很多一线城市房地产市场日趋饱和,房地产企业在品牌的树立下加快了扩张与发展的步伐。房地产企业进行对外扩张符合市场经济的发展要求,符合现代企业发展的战略要求,但是,房地产行业在发展的同时也带来了一系列问题,特别是对房地产管理模式的挑战更为明显。加强对房地产的管理不是一个小问题,它涉及到社会的影响面、社会的关注度、媒体的报道等方方面面。另外,随着现代信息技术的高速发展和网络技术的迅速普及,科学而有效的房地产管理离不开各种信息资料的全面支持,房地产信息的高效处理能够提高房地产管理效率。因此,探索房地产管理的信息化过程中存在的问题,并努力探寻解决的对策有着现实的意义。
In recent years, with the continuous development of large-scale urban construction in our country, the real estate industry in our country has been booming. Many first-tier cities in China’s real estate market has become increasingly saturated, real estate companies in the establishment of the brand to speed up the pace of expansion and development. The expansion of real estate enterprises in line with the requirements of the development of the market economy, in line with the strategic requirements of the development of modern enterprises, but the real estate industry in the development also brought a series of problems, especially for the real estate management model more obvious challenges. To strengthen the management of real estate is not a small problem, it involves the social impact, social attention, media coverage and other aspects. In addition, with the rapid development of modern information technology and the rapid popularization of network technology, scientific and effective real estate management can not do without the full support of various information materials. The efficient management of real estate information can improve the real estate management efficiency. Therefore, it is of practical significance to explore the existing problems in the process of informatization of real estate management and try to find solutions to them.