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2002年,是中国加入WTO之后的第一年,也是国内传媒最活跃的一年。在这一年里,境外传媒开始在珠三角落地、央视经营继续一路高歌、省级卫视在生存的压力面前也做出了一些新的有益的战略尝试:而十六大之后,电广传媒与新闻集团的战略合作也预示着国家传媒政策新的松动;这一切都在说明2002年将影响中国传媒的未来走势,2002年无愧为中国的传媒年。
In 2002, it was the first year after China’s accession to the WTO and the most active year for the domestic media. During this year, the overseas media started to land in the Pearl River Delta and CCTV continued its singing all the way. Provincial TV also made some new and useful strategic attempts in the face of the pressure of survival. After the 16th CPC National Congress, The strategic cooperation of News Corporation also heralded a new loosening of the national media policy. All this illustrates the future trend that will affect the Chinese media in 2002 and is worthy of being China’s media year in 2002.