受困于羊毛、羊绒作为高档耐久消费品而非快速消费品的传统定位,羊毛、羊绒产业失去了一大部分消费群体,毛纺产品亟需重新定位。随着各种新型材料、技术的应用,以及随着人们时尚意识的不断增强,企业应发展多元化的毛纺产品。向设计要附加值,是行业内知名品牌正在进行的有益探索。 Stuck in wool, cashmere as high-end durable consumer goods rather than fast moving consumer goods traditional positioning, wool, cashmere industry lost a large part of the consumer groups, wool products urgently need to reposition. With a variety of new materials, technology applications, and as people’s growing awareness of fashion, companies should develop a wide range of wool products. Value-added to the design is a useful exploration of well-known brands in the industry.