在市场经济条件下，一个企业、～个行业要想在竞争中立于不败之地，必须有名牌产品作后盾。名牌既是竞争的结果，更是竞争的手段。因此，实施名牌战略就成为企业生存、行业振兴必不可少的重要决策。实施名牌战略，就机械工业来说，又要以打好“三大战役”做保证。打好产品质且 Under the conditions of a market economy, a company and an industry must be backed by brand-name products if they want to be invincible in the competition. Brand names are both the result of competition and the means of competition. Therefore, the implementation of brand-name strategy has become an important and important decision for the survival of enterprises and the revitalization of the industry. In implementing the brand strategy, in terms of the machinery industry, it is also necessary to ensure that the “Three Big Battles” are played. Good product quality and